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  1. chillinwill
    Representatives from the CBS Corporation and Neutron Media Screen Marketing have rejected a paid advertisement from the NORML Foundation, the educational arm of the National Organization for the Reform of Marijuana Laws (NORML), that was intended to appear on the CBS Super Screen billboard in New York City's Times Square.

    The fifteen-second ad, which asserts that taxing and regulating the adult use and sale of marijuana would raise 'billions of dollars in national revenue, was scheduled to appear on CBS's 42nd Street digital billboard beginning on Monday, February 1, 2010.

    Representatives from Neutron Media approached NORML in mid-January about placing the ad, which was scheduled to air 18 times per day for a two-month period. The NORML Foundation entered into a contractual agreement with Neutron Media to air two separate NORML advertisements, and produced an initial ad exclusively for broadcast on the CBS digital billboard.

    Days after NORML's submitted the ad, the organization received the following e-mail, dated February 3, from a representative from Neutron Media stated: "I just received word from CBS and they will not approve your ad. If CBS changes their morals we will let you know."


    Commenting on CBS' last minute rejection of the ad, NORML Foundation Executive Allen St. Pierre said, "Major media corporations like CBS have no problem airing programming that allows them to profit off the public's interest in marijuana and marijuana law reform, such as Showtime's hit series Weeds and the CBSnews.com online series 'Marijuana Nation.' Yet these same corporate entities balk at airing media that calls on reforming America's criminal marijuana policies - policies that have led directly to the arrest of over 20 million Americans since 1965. How can advocates be expected to change these failed policies when those that control America's airwaves refuse to allow them a public forum to voice their point of view?"

    According to the results of a December 2009 Angus Reid survey, fifty-three percent of Americans now support legalizing marijuana.

    St. Pierre continued: "University studies show that regulating the adult use of marijuana in a manner similar to alcohol would raise over $30 billion annually in new tax revenue, while saving an addition $15 billion per year in law enforcement costs. The content of NORML's ad is based on sound, readily identifiable data. Moreover, the message of NORML's advertisement is supported by a majority of the public. CBS' denial of this ad spot is based on the company's political and cultural bias and nothing more."

    Last summer NORML entered into negotiations with CBS to launch a live Saturday night radio broadcast on the corporation's ChatAboutIt.com talk radio network. CBS representatives initially agreed to the programming, but then abruptly canceled the contract after NORML had raised the funding to produce its first show.

    In 2009, the NORML Foundation launched the first-ever nationwide television ad campaign calling for the regulation of marijuana by adults. The Foundation purchased over 7,700 ad buys on prominent cable networks like CNBC, Fox News, G4, and FX. The ad campaign did not air on any CBS-affiliated networks.

    Last week, moderators of a February 1 live YouTube debate with President Barack Obama failed to ask any questions regarding marijuana policy, even though the topic was the top vote getter on the website's Citizen Tube/State of the Union poll.

    Paul Armentano
    February 10, 2010
    Huffington Post
    http://www.huffingtonpost.com/paul-armentano/cbs-corporation-bans-ad-c_b_457094.html

    The video can be found at NORML - The Money Tree

Comments

  1. Wavvv
    Would have loved to see a giant Mary Jane leaf over Times Square :D
  2. Ancap
    How sad.

    This will ultimately be very bad for CBS. No network does well if it's perceived as having a strong political agenda or endorses censorship.
  3. old hippie 56
    Wonder when the word "boycott" gonna come out. Soon, I hope.
  4. EscapeDummy

    Oh, really? You should should warn Fox News before they start doing poorly.
  5. Ancap
    FOX balances out its conservative news broadcasts by airing some of the the most edgy, audacious, anti-conservative programming in primetime. And they're advertising whores. They'll run ANYTHING for the right amount of money.
  6. Motorhead
    CBS Reverses Decision, Agrees to Run Pro-Marijuana Ad

    [imgl=black]http://www.drugs-forum.com/forum/attachment.php?attachmentid=13641&stc=1&d=1267969653[/imgl]Was it Margaret Mead who said, "Never underestimate the power of 8,809 readers who care about criminal justice?" Okay, maybe not quite that. But I'm excited to announce that one story we've closely tracked here at Change.org -- CBS's refusal to accept a pro-marijuana legalization ad -- resulted in a victory this afternoon.

    Last month, NORML reported that CBS had denied the group's request to place an ad in Times Square that touted the potential billions in taxes that would result from legalizing marijuana. Remember, this is a network that boasts marijuana-infused advertisements for their Showtime Network show, Weeds. It's also the network that was perfectly willing to air a controversial anti-abortion ad aimed at peak viewership during the Super Bowl. But still, somehow CBS decided that NORML's message (“Legalize Marijuana – Billions in Taxes”) would ruffle the network's too-delicate sensibilities.

    In a Feb. 3 rejection email, NORML was told, "If CBS changes their morals we will let you know."

    Well, it turns out that a month later, the network has decided to stop censoring NORML's message. This afternoon, our organizing director here at Change.org spoke with CBS's communication vice president, Shannon Jacobs. Jacobs told us that the network "communicated to the people who wanted to place the ad that they will accept the ad if they still want to run it."

    Congratulations to NORML for winning this well-deserved turnaround -- and thanks to all the Change.org readers who helped rout CBS's decision.

    March 03, 2010
    Te-Ping Chen
    Change.org
    http://criminaljustice.change.org/blog/view/cbs_reverses_decision_agrees_to_run_pro-marijuana_ad
  7. Wavvv
    Bravo! Goes to show how a little bit of good quality prodding can go a long way. And congratulations to CBS for winning back SWIM's support :applause:
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