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Coca-Cola Eludes its Customers' Concerns for Their Health, Suit Claims

By Beenthere2Hippie, Jan 8, 2017 | Updated: Jan 8, 2017 | | |
  1. Beenthere2Hippie
    Coca-Cola has been accused of using tactics similar to the tobacco industry in minimising the damaging health effects of its fizzy drinks and deceiving customers.

    The Center for Science in the Public Interest and the Praxis Project accused Coca-Cola and the American Beverage Association, of misleading customers, including children, regarding the health risks of consuming sugary drinks such as obesity, cardiovascular disease, and type 2 diabetes.

    The lawsuit could potentially shake the soft drinks industry to its core as the company could face marketing restrictions and soda taxes. Praxis, a non profit group, compared Coca-Cola and ABA's efforts to those of the tobacco industry decades ago.

    “From the 1950s until the late 1990s, the tobacco industry engaged in an elaborate campaign of disinformation to cast doubt on the science connecting cigarettes to lung cancer and other diseases,” Maia Kats, litigation director for the centre, said in a statement. “Like the tobacco industry, Coca-Cola needs to replenish the ranks of its customers, and it tries to recruit them young,” Praxis said in its complaint, filed Wednesday in federal court in Oakland, California.

    Praxis accused both defendants of using euphemisms such as "balance" and "calories in, calories out" to mislead consumers, and Coca-Cola, the world's largest beverage company, of trying to mislead the public into thinking a lack of exercise was the real cause of obesity.

    The American Beverage Association and Coca-Cola acknowledged the lawsuit.

    Kent Landers, a spokesman for Coca-Cola called the lawsuit "legally and factually meritless.” He said: “We take our consumers and their health very seriously and have been on a journey to become a more credible and helpful partner in helping consumers manage their sugar consumption."

    The American Beverage Association called the lawsuit's accusations "unfounded."

    The lawsuit comes as beverage companies are trying to fend off regulatory assaults on multiple fronts. A new sugar tax on the soft drinks industry will be introduced in the UK, following the examples of France, Mexico and a set of US cities including San Francisco and Philadelphia.

    Coca-Cola previously pledged to increase efforts to reduce added sugar in its products.

    Last year, it changed its Coke Zero recipe and renamed it to Coca Cola Zero Sugar to make it “taste more and look more” like the original one. Coca-Cola took the decision after it found that half of British consumers were unaware that Coke Zero contained no sugar.

    “Since 2012 our commercial strategy has focused on accelerating the growth of our no-sugar options. We know that millions of people love the taste of Coca-Cola and have been working to refine the recipe of Coca-Cola Zero to match the taste of the original – but without sugar,’’ said Jon Woods, general manager of Coca-Cola Great Britain.

    Additional reporting by Reuters

    By Zlata Rodionova - the Independent/Jan. 5, 2017
    Photo: Justin Sullivan, getty
    Newshawk Crew

    Author Bio

    BT2H is a retired news editor and writer from the NYC area who, for health reasons, retired to a southern US state early, and where BT2H continues to write and to post drug-related news to DF.


  1. dr ACE
  2. Beenthere2Hippie
    Very true. In fact right off the bat here's five things to worry you: :eek:

    1) Caffeine, sugar and aspartame: have been under lawsuits in some of the developed countries against using aspartame which causes several diseases. Children should be strictly restricted from consuming products with Aspartame; caffeine and sugar are very addictive leading to another set of diseases, such as diabetes and a life-long habit of inducing caffeine in the body.

    2) Kidney Failures: because of artificial sweeteners are. Hence consuming Diet versions of Coca Cola or Pepsi have proved to produce more impairment than the sweet versions.

    3) Metabolism level decreases: A can of Coke can tastes good but actually decreases the metabolism and helps in destroying the body's fat burning enzymes after a workout.

    4) Obesity and diabetes : obesity is the root of diseases that affect heart, lungs, and kidney. Researches have also been proving that obesity may be a cause to trigger cancer cells.

    5) Teeth and bone damage: The pH level of Coke or Pepsi is 3.2 which are quite high, hence these beverages, acidic in nature, and can dissolve bones and enamels very quickly.

    6) Reproduction problems: A research has shown that the cans of Coke or Pepsi are coated with such chemicals that may lead to reproduction problems with regular consumption.

    (source: healthydrinks.net)
  3. ladywolf2012
    I love Coke, and lots of people do. That will probably never change. But I do limit myself to one 32-ounce fountain soda a day, which is mostly ice. If I didn't, I could drink it all day long. Oddly, it is practically the only intentional sugar that I consume. I basically hate all sugary things, avoid them like the plague, and become furious when I find that something like bottled tomato sauce is so laced with sugar that I can't eat it.

    But try to take that one Coke a day away from me, and the outcome won't be pretty! I will pay any extra tax I need to in order to get a real coke...

    (By the way, I am highly allergic to all artificial sweeteners, as are many, many other people. Sugar substitutes can do real damage too.)
  4. rawbeer
    Praxis accused both defendants of using euphemisms such as "balance" and "calories in, calories out" to mislead consumers, and Coca-Cola, the world's largest beverage company, of trying to mislead the public into thinking a lack of exercise was the real cause of obesity.

    I'm sorry, but this is the lazy "it's not my fault" attitude that is rotting our society. Coca Cola wasn't a problem for decades when people weren't sitting on their fat asses drinking gallons of it and never exercising.

    Coke is somewhat guilty - for increasing serving sizes and marketing tactics like that. But lack of exercise is ABSOLUTELY the real cause of obesity. I drink probably 1-2 cokes a week and exercise, and am perfectly healthy.

    You can drink a healthy amount of coke. You cannot smoke a healthy amount of tobacco. Heaping the blame on coke is just ridiculous. Sedentary lifestyle and poor diet choices are to blame. Everyone has always known what makes you fat - eating too much and not exercising. It hasn't ever changed.

    People are just too fucking lazy to accept that their own weakness is what has made them obese. Sure, companies like coke pray on that weakness. But comparing what they do to tobacco companies is silly.
  5. perro-salchicha614
    Another problem is the fact that the government basically subsidizes the junk food industry by giving so much assistance to corn farmers. All that government subsidized corn has to go somewhere, and a lot of it ends up in soft drinks as high fructose corn syrup.
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