A drugs gang used tins of Waitrose soup and a box or shortbread to smuggle cocaine out of Britain.
Ringleaders Darren Quick and Craig Blake shipped the cocaine as far as Australia disguised as homely goods for Britons living abroad.
Tins of Waitrose's own brand Scotch Broth were "skillfully" opened using a special technique to be emptied and filled with cocaine before being resealed.
The 85p cans of soup held up to £25,000 worth of cocaine to be shipped from Britain to ex-pat contacts of the gang in Australia.
Quick, Blake and eight other gang members were jailed by Judge Stephen Hopkins QC at Cardiff Crown Court for a total of 91 years and 11 months.
Robert Davies, prosecuting, said: Cocaine was supplied disguised under a box of DVDs, a box of Scottish shortbread biscuits and inside tins of Waitrose Scotch Broth.
The tins had been scooped out, filled with around 200-300 grams of cocaine and then skilfully resealed. Experts said the tin method was one of the best they had seen.
Details of the soup tin plot emerged as Quick and Blake were jailed after undercover police smashed their ring.
The gang was snared after their cars were bugged and phone calls monitored as they trafficked drugs from the south coast of England to the Welsh valleys.
The Serious Organised Crime Agency launched Operation Kinsfolk - listening in on calls and covertly filming gang members from Kent, Bournemouth and South Wales.
The court heard that the gang made more than £1m a month by supplying cocaine.
Dealers in the Swansea valley bought wholesale drugs from Quick's organisation in Kent before smuggling the cocaine out through Bournemouth.
Quick, 44, from Rochester, Kent, and Blake, 38, of Bournemouth, Dorset, admitted conspiracy to supply Class A drugs.
Quick, who is already serving seven and a half years for other charges relating to the possession criminal property, was sentenced to 14 years and four months.
Blake was jailed for 16 yrs and eight months.
Speaking outside court, Detective Superintendent Steve Benson-Davison said: This operation sent out a clear message to drug dealers and organised crime groups that it is our full intention to protect communities from the harm and misery they cause for their own profit.
12 Jul 2010