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27 February 2008
3 News (NZ)
Gangrenous toes and diseased hearts and lungs are just some of the graphic images the Ministry of Health is adopting in its latest campaign to get smokers off the tobacco.
From tomorrow, all tobacco products must feature a graphic image on the front and back of their packaging depicting the harm tobacco smoking can cause.
Peter O'Hagan smoked for 54 years. He survived lung cancer once, kept on smoking, and is now getting treatment for a second cancerous tumour in his lung.
He is all for the government's new graphic health warnings which come into force tomorrow.
The disgusting images will have to cover 30 percent of the front of the pack and 90 percent of the back. The campaign has been used in Canada for seven years and is also in use in parts of Europe, Asia and South America.
When Australia adopted the graphic images two years ago, calls to quit smoking helplines increased by 33 percent.
It is hoped they will have the same impact in New Zealand, but many smokers 3 News spoke to said they will not quit because of the images.
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