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Marijuana Policy Project's Educational Program Highlights Announced

  1. Beenthere2Hippie
    COLORADO - A new billboard in Colorado tells viewers: "Don't let a candy bar ruin your vacation." The public service announcement isn't referring to a Snickers or Butterfinger; it's referencing pot-laced candy bars.

    After the death of two adults were linked to pot-laced food, often referred to as "edibles," the marijuana industry is looking to combat the public relations backlash with a message of moderation. Low and slow is the gist of the new campaign by the Marijuana Policy Project, a lobbying group that receives support from companies in the burgeoning marijuana industry.

    The group, which funded the newly unveiled billboard in Colorado, is planning more ads -- all of which will riff on the same theme of "go slow when consuming edible marijuana products." The effort is reminiscent of the alcohol industry's long-running "Drink Responsibly" campaign.

    "Honest and effective marijuana education is long overdue," Vince Mehdizadeh, founder and senior strategist at Medbox, Inc., a company that makes pot vending machines, told TIME. "We are proud to support this historic campaign and hope other businesses and organizations will join us in spreading its important message."

    Author Bio

    BT2H is a retired news editor and writer from the NYC area who, for health reasons, retired to a southern US state early, and where BT2H continues to write and to post drug-related news to DF.


  1. Booty love
    i would just like to point out that one of those deaths here in denver, the guy ate 4 times the amount he was told and he was also on opiates. the dude just smoove wigged the fuck out. told his wfe to kill him. Eating pot can be way more dangerous for rookies than smoking. Once you eat it, thats it! Thc isn't a poison so your bodies natural defense mechanism, vomiting, won't happen. Once it starts kicking in, it just gets stronger and stonger, for hours. People really need to let bud tenders know if they are a novice user. they can tell you how much to eat so you don't start freaking out.
  2. Alfa
    In my experience potent marijuana candy and getting the munchies are a dangerous combination. A recipe for disaster.
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