COLORADO - A new billboard in Colorado tells viewers: "Don't let a candy bar ruin your vacation." The public service announcement isn't referring to a Snickers or Butterfinger; it's referencing pot-laced candy bars.
After the death of two adults were linked to pot-laced food, often referred to as "edibles," the marijuana industry is looking to combat the public relations backlash with a message of moderation. Low and slow is the gist of the new campaign by the Marijuana Policy Project, a lobbying group that receives support from companies in the burgeoning marijuana industry.
The group, which funded the newly unveiled billboard in Colorado, is planning more ads -- all of which will riff on the same theme of "go slow when consuming edible marijuana products." The effort is reminiscent of the alcohol industry's long-running "Drink Responsibly" campaign.
"Honest and effective marijuana education is long overdue," Vince Mehdizadeh, founder and senior strategist at Medbox, Inc., a company that makes pot vending machines, told TIME. "We are proud to support this historic campaign and hope other businesses and organizations will join us in spreading its important message."
UPI News/September 17, 2014