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Microsoft Becomes the First Large Corporation to Jump onto the Pot-Business Bandwagon

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  1. Beenthere2Hippie
    As state after state has legalized marijuana in one way or another, big names in corporate America have stayed away entirely. Marijuana, after all, is still illegal, according to the federal government. But Microsoft is breaking the corporate taboo on pot this week by announcing a partnership to begin offering software that tracks marijuana plants from “seed to sale,” as the pot industry puts it.

    The software — a new product in Microsoft’s cloud computing business — is meant to help states that have legalized the medical or recreational use of marijuana keep tabs on sales and commerce, ensuring that they remain in the daylight of legality. But until now, even that boring part of the pot world was too controversial for mainstream companies. It is apparent now, though, that the legalization train is not slowing down: This fall, at least five states, including the biggest of them all — California — will vote on whether to legalize marijuana for recreational use.

    So far, only a handful of smaller banks are willing to offer accounts to companies that grow or sell marijuana, and Microsoft will not be touching that part of the business. But the company’s entry into the government compliance side of the business suggests the beginning of a legitimate infrastructure for an industry that has been growing fast and attracting lots of attention, both good and bad.

    “We do think there will be significant growth,” said Kimberly Nelson, the executive director of state and local government solutions at Microsoft. “As the industry is regulated, there will be more transactions, and we believe there will be more sophisticated requirements and tools down the road.”

    Microsoft’s baby step into the business came through an announcement on Thursday that it was teaming up with a Los Angeles start-up, Kind, that built the software the tech giant will begin marketing. Kind — one of many small companies trying to take the marijuana business mainstream — offers a range of products, including A.T.M.-style kiosks that facilitate marijuana sales, working through some of the state-chartered banks that are comfortable with such customers. Microsoft will not be getting anywhere near these kiosks or the actual plants. Rather, it will be working with Kind’s “government solutions” division, offering software only to state and local governments that are trying to build compliance systems. But for the young and eager legalized weed industry, Microsoft’s willingness to attach its name to any part of the business is a big step forward.

    “Nobody has really come out of the closet, if you will,” said Matthew A. Karnes, the founder of Green Wave Advisors, which provides data and analysis of the marijuana business. “It’s very telling that a company of this caliber is taking the risk of coming out and engaging with a company that is focused on the cannabis business.”

    David Dinenberg, the founder and chief executive of Kind, said it had taken a long time — and a lot of courting of big-name companies — to persuade the first one to get on board.

    “Every business that works in the cannabis space, we all clamor for legitimacy,” said Mr. Dinenberg, a former real estate developer in Philadelphia who moved to California to start Kind. “I would like to think that this is the first of many dominoes to fall.”

    It’s hard to know if other corporate giants have provided their services in more quiet ways to cannabis purveyors. New York State, for instance, has said it is working with Oracle to track medicinal marijuana patients. But there appears to be little precedent for a big company advertising its work in the space. It is still possible — though considered unlikely — that the federal government could decide to crack down on the legalization movement in the states.

    The partnership with Kind is yet another bold step for Microsoft as its looks to replace the revenue from its fading desktop software business. On Monday, it announced that it was buying LinkedIn. Microsoft has put a lot of emphasis on its cloud business, Azure. The Kind software will be one of eight pieces of preferred software that Microsoft will offer to users of Azure Government — and the only one related to marijuana. The conflict between state and federal laws on marijuana has given a somewhat improvisational nature to the cannabis industry.

    Stores that sell pot have been particularly hobbled by the unwillingness of banks to deal with the money flowing through the industry. Many dispensaries have been forced] to rely on cash for all transactions, or looked to start-ups like Kind, with its kiosks that take payments inside dispensaries. Governments, too, have generally been relying on smaller start-ups to help develop technology that can track marijuana plants and sales. A Florida software company, BioTrackTHC, is helping Washington State, New Mexico and Illinois monitor the marijuana trade inside their states.

    Kind has no state contracts. But it has already applied, with Microsoft, to provide its software to Puerto Rico, which legalized marijuana for medical purposes earlier this year.

    Twenty-five states have now legalized marijuana in some form or another, with Pennsylvania and Ohio the most recent. The biggest business opportunity, though, will come from states that allow recreational use of the drug, as Colorado, Oregon and Washington already do. This fall, five states — including, most significantly, California — will vote on whether to join that club.

    Mr. Karnes, the analyst, said he expected legal marijuana sales to jump to $6.5 billion this year, from $4.8 billion last year. He says that number could climb to $25 billion by the year 2020 if California voters approve the recreational measure this year, as is widely expected.

    The opening up of the market in California is already leading to a scramble for the big money that is likely to follow, and Microsoft will now be well placed to get in on the action. Ms. Nelson of Microsoft said that initially her company would be marketing the Kind software at conferences for government employees, but it could eventually also be attending the cannabis events where Kind is already a regular presence.

    “This is an entirely new field for us,” she said. “We would have to figure out which conference might be the premier conference in this space. That’s not outside the realm of possibility.”



    By Nathaniel Popper - The NY Times/June 16, 2016
    http://www.nytimes.com/2016/06/17/b...uds-to-offer-marijuana-tracking-software.html
    Newshawk Crew

    About Author

    Beenthere2Hippie
    BT2H is a retired news editor and writer from the NYC area who, for health reasons, retired to a southern US state early, and where BT2H continues to write and to post drug-related news to DF.

Comments

  1. Booty love
    Re: Microsoft Becomes the First Large Corporation to Jump onto the Pot-Business Bandw

    Its only natural to corporatize an industry that shows no sign of slowing down and is very profitable
    and sustainable

    cannabis is a viable solution to the opiate problem but many refuse to see it any other way than an illegal drug.

    Perception must change before accepting it nation wide
  2. Beenthere2Hippie
    Re: Microsoft Becomes the First Large Corporation to Jump onto the Pot-Business Bandw

    Unless a more conservative Republican winds up sitting in the presidential hot seat in the Oval Office. If that somehow happens (with the Republican base gaining momentum for the credibility of a refusal to choose Trump as its representative). Then, individuals and corporations backing the Federally illegal, and still relatively fledgling US cannabis industry would be in serious trouble. They'd be back-peddling double time if a new US President decided to bring states challenging Federal Law to task, and they'd be hard-pressed to do much other than agree to close the doors of their weed-related businesses.
  3. mess clean
    Re: Microsoft Becomes the First Large Corporation to Jump onto the Pot-Business Bandw

    This is entirely too true. The fact is, the president is the leader of the executive branch of the federal government, and they have the first say over state's rights. The only reason why states that have legalized marijuana to any degree are able to continue to let those businesses operate is because the federales have not decided to send in the DEA.

    Optimistically, at least most people are beginning to drop the whole "weed is the devil's plant" attitude.

    My only question is, does Microsoft drug test? :D
  4. Booty love
    Re: Microsoft Becomes the First Large Corporation to Jump onto the Pot-Business Bandw

    Microsoft isn't a company that takes this lightly, i guarantee it!
    i think the cannabis industry will become a major corporate industry..first in america than the world.

    the many uses of cannabis and hemp, along with its ability to be marketed, keep its illegal nature only a matter of time
  5. devilgoose
    Re: Microsoft Becomes the First Large Corporation to Jump onto the Pot-Business Bandw

    No, and I've never heard of or encountered a tech company in Seattle that did... they'd lose talent fast. :)

    (I'm guessing some of their subcontractors do, though, like transportation and security services.)
  6. mess clean
    Re: Microsoft Becomes the First Large Corporation to Jump onto the Pot-Business Bandw

    Yeah, when my IT division was outsourced, the new place had servers that contained government info. Everyone had to take hair tests.

    Needless to say, I gracefully accepted the severance package...
  7. Booty love
    Re: Microsoft Becomes the First Large Corporation to Jump onto the Pot-Business Bandw

    I think most company's drug test are do to possibility of an accident or law suit
    I've never known a cube farm company to drug test.
  8. mess clean
    Re: Microsoft Becomes the First Large Corporation to Jump onto the Pot-Business Bandw

    If they have sensitive government information on their servers, they do.

    Trust me. I was there.
  9. Booty love
    Re: Microsoft Becomes the First Large Corporation to Jump onto the Pot-Business Bandw

    I think all federal jobs do drug testing, along with most state jobs....states without legal marijuana
  10. mess clean
    Re: Microsoft Becomes the First Large Corporation to Jump onto the Pot-Business Bandw

    This was a private corporation. One you'd know. They happened to have a government contract to handle the servers. The owner is well known.
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