New advertisements in the UK expose the risk of legal highs
A new information campaign which highlights the risks of so called ‘legal highs’ was launched today by Home Secretary Alan Johnson.
The campaign by FRANK, aimed at 18-24 year old clubbers including the student clubbing community, highlights the potential danger of these substances, particularly when mixed with alcohol. Evidence suggests that clubbers are most likely to come into contact with and potentially use these drugs.
The theme of the campaign ‘the Crazy Chemist’ highlights that these are dangerous substances, you never know what you are taking or what effect they might have on your body.
The campaign includes:
* Advertising in clubs - posters, flyers and wristbands in clubs. Flyer activity outside clubs and in bars and record shops;
* Online activity - targeted advertising that appears when people try to buy certain ‘legal highs’ online, adverts and articles on clubbing and student websites; and
* Partnership with the National Union of Student (NUS) and Mixmag magazine - NUS partnership includes distribution of posters and flyers at student electronic and house music nights at key universities. Mixmag partnership includes advertising in magazine and distribution of posters and flyers.
Home Secretary Alan Johnson said:
“There is sometimes a misconception that because a substance is legal it is safe to consume, that is not the case, they are dangerous chemicals.
“Through this campaign we want to educate young people who might be tempted to experiment with ‘legal highs’ that they don’t know what they are taking and these substance can have devastating effects, particularly when mixed with alcohol.”
Last month the government set out plans to control a range of so called ‘legal highs’ including the chemical solvent GBL (gamma-butyrolactone), synthetic cannabinoids (man-made chemicals sprayed on herbal smoking products such as ‘Spice’) and BZP (a synthetic stimulant). Subject to parliamentary approval, these substances will be banned under the Misuse of Drugs Act 1971 by the end of the year.
Source: Home Office Posted on: 21st September 2009