Pablo the drug mule dog returns to front anti-cocaine campaign
Adverts voiced by Peep Show's David Mitchell are intended to warn 15- to 18-year-olds about the dangers of the drug
Pablo the drug mule dog is back in a new anti-drugs campaign, which can be seen here.
Voiced by Peep Show's David Mitchell, the next stage of the government's high-profile TV campaign highlighting the dangers of cocaine features the return of Pablo, a pair of talking nostrils and an overburdened heart.
The ad campaign, which is backed by a £1.6m media spend, aims to warn 15- to 18-year-olds about the risks of using cocaine and the damage it can do to the body.
Frank, the government's drugs and information advice service, is to launch the first of three surreal TV ads tonight on Channel 4 during Rude Tube.
The campaign, developed by ad agency Mother, features the return of Pablo the drug mule dog with a new focus on the purity issue and the damage cocaine does to the nose and heart.
A second ad, 40 seconds in length, features a discussion between two nostrils – one bloodied from taking cocaine – which talk about how the chemicals could lead to the arguing duo becoming "one happy hole".
The third ad, a 20-second clip, features a heart that increasingly struggles to beat while under the influence of drugs and eventually going into cardiac arrest.
According to figures from the government and the Frank helpline, while only 6.6% of under 25s say that they have used cocaine in the last year, calls for information and advice on the drug account for 24% of all traffic on the phone line. This makes it the second most asked-about topic by youths on the Frank helpline next to cannabis.
guardian.co.uk, Friday 9 October 2009 07.40 BST
their is a video clip on the linked story above as well
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