Shocking anti-drug driving ad to hit TV
[IMGL="white"]http://www.news.com.au/common/imagedata/0,,6719066,00.jpg[/IMGL] A SHOCKING TV advertisement depicting a horrific death is the latest campaign to stop drugged drivers from getting behind the wheel.
The TAC advertisement, which will appear on television screens in Victoria tonight alongside radio and billboard campaigns, is aimed at dramatically reducing the number of road deaths, the Herald Sun reports.
Victorian Premier John Brumby said he was alarmed at the number of people who believed they were better drivers after smoking cannabis.
"I know people and they’ll tell you that when they use cannabis they’re better, they’re sharper, when they use cannabis they’re more relaxed, they drive better… well, rubbish they are," he said.
"This is an accurate depiction of what happens, and what happens to real people and what happened to 60 Victorians last year and all of them could have been people we know, 60 of them, and they’re dead with cannabis in their system.’’
The advertisement depicts a drug driver experiencing impaired mental function that leads to waiting longer than necessary at a stop sign, driving over a kerb and into the middle of the road and stepping into traffic.
Victoria Police deputy commissioner for road policing Ken Lay said anyone injured in a road accident would now have their blood tested for drugs as well as alcohol.
Mr Lay said the changes were expected to lead to another 1000 motorists being charged with drug driving.
Mr Brumby defended the graphic advertisement, saying it was an accurate depiction of what was happening in Victoria.
"It’s very accurate, it’s 100 per cent accurate and the problem we’ve got is the same problem we had with alcohol when I was growing up," he said.
"When I was a kid 20 or 30 years ago, there was this view in the community that you could have five or 10 drinks and it could make you into a racing car driver."
By Geraldine Mitchell
July 14, 2009 03:45pm
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