The story of Spice [UK]

By chillinwill · Feb 15, 2009 · ·
  1. chillinwill
    John Ramsey was intrigued by one item in a haul of suspicious substances gathered by police at the Creamfields dance festival in Cheshire last August. A pre-rolled cigarette packaged as “Spice” contained something that looked like cannabis – and was bought in the belief that it would deliver the same effect as the illicitly smoked plant extract.
    View attachment 7340
    Ramsey, director of Tictac Communications, a London-based consultancy that identifies fake medicines and real narcotics alike, is able to track trends in drug use across the UK. His main source of information is a partnership between police and the organisers of clubs and music festivals. “The *promoters agree to keep drug use down by carrying out searches by their door staff, who put anything they find into ‘amnesty bins’ that we go through,” he says. “As long as any drugs found are for personal use, the police do not prosecute.”

    By the time Ramsey saw his first sample of Spice, others were already on to it. The Early Warning System, an electronic network that links police, customs officials and drug specialists around Europe, had been circulating questions about the new product for some time. Alerted by discussion on internet message boards and growing imports of the product, Sweden, Switzerland and Jersey had begun to seize batches for analysis in 2006, but had failed to identify any banned substances within it.
    View attachment 7341
    In early 2008, the European Monitoring Centre for Drugs and Drug Addiction, based in Lisbon, which co-ordinates the Early Warning System, identified a dozen online distributors of Spice across the European Union, half based in the UK and another third in the Netherlands. The product, which is also offered for sale in a growing number of high street “head shops”, seemed to be the latest in a long line of suspicious-looking but largely innocuous tobacco-like substances dubbed “herbal” or “legal highs”.

    “They have always been pretty much a rip-off and never done anything,” says Ramsey, whose scrutiny of amnesty bins in recent years has more usually unearthed troubling new variants of ecstasy and other illegal stimulants. “Our antennae were not sufficiently high to be suspicious about Spice till recently. But then people started saying that it works.”

    Slickly presented in small sealed pouches and ever more widely smoked, Spice has sparked growing concern among officials who have learnt much more about the substance in recent weeks, triggering bans last month in Austria and Germany, and customs seizures in the US. Yet in most countries, including the UK, where it seems to have been marketed first, its promoters have been able to generate substantial income and stay several steps ahead of regulators.

    On Greenwich Church Street in south-east London, set apart from the neighbouring cafés and boutiques by its bright orange decor, is a shop called Shiva. Its window is piled high with resin skulls, stone gargoyles and silver rings with druidic motifs. Posters on the wall next to the door advertise the Vortex bong, pocket bong and other “high quality herbal accessories”. Alongside, another promotes Spice. “The only herbal smoke that actually works,” it says. “Nicotine and tobacco-free. Anytime, anyplace (except when operating heavy machinery).”

    Inside, a few youthful customers drift between stands of batik clothing, Buddha statues and a tattoo parlour at the back. Behind the till, packets of Spice and similar products are displayed on small plastic shelves, like cigarettes in a newsagent. “Spice Diamond is much stronger than Spice Gold,” explains the well-spoken sales assistant with a stud in her lip. “Here’s a smaller sample pack if you want to try it first.”

    Travel 30 minutes from Greenwich to the heart of north London, and Spice is hard to avoid. Turn right out of Camden Tube station, push through the milling crowds, and you will spot Spice on sale in almost every shop on Camden High Street leading up towards Regent’s Canal. Taped to the shelves in one – next to a sign saying “no photographs” – are small sachets. There is San Pedro Cactus, EcSess, Amsterdam Gold, Devil’s Weed, Hyper X. But most slick is a series of products wrapped in silver, gold and green foil, bearing the trademark stylised eye logo above the brand name. “Enjoy the enchanting aroma of Spice,” reads the blurb on the back. “Not for human consumption”.

    The shopkeeper, his voice half-drowned out by techno music, tells a different story. “It’s like marijuana,” he says to three curious French teenagers. Shortly after, when I try to buy a sachet, he asks me for £30, then, after some haggling, drops to £22, eventually throwing in a packet of Rizla cigarette papers, which leaves little room for doubt about the product’s use.

    Even with the discount, bringing it down to the price at which it is offered online via sites such as and, Spice is substantially more expensive than cannabis. A 3g packet – enough for half-a-dozen joints – is several times the price of weed bought on the street. But it has one obvious advantage for sellers and buyers alike: it isn’t illegal. Outside the shop, two police officers in fluorescent jackets and bulletproof vests walk by, scrutinising the crowds. They show no interest in stopping the transactions taking place within a puff of smoke of them.

    Spice may be legal, but does it offer the same effect? According to some internet forums, yes. As long ago as September 2006 – an eternity in the twilight zone of new recreational drugs – a user named “Mexican Seafood” posted this message on the bluelight site, which specialises in drug discussions: “So, an old friend of mine told me that he and some of my other friends have been buying this stuff called ‘Spice’, which is a legal smoking herb blend. He said he only had a little bit, and he found the high pretty impressive, and several other friends I know and trust swear by it.”

    The anonymous recommendations – whether genuine or fabricated by those with a commercial interest – have spiralled since. Last December, on The Vaults of Erowid site, “Ottomatic” wrote, presumably while inhaling: “I hit it once, felt a head change. After the second hit i deffinately felt something reminsicent of a weed high. 10 minutes and a third hit later, i was stoned. Not 100% like good old pot but damn close. Lethargic, red-eyed, and i got the munchies. What more could i ask for. I will smoke this product untill THE MAN makes it illegal.”

    “Legal highs?” scoffs David Carter, as I hand over the pack of Spice. “I’d call them illegal medicines or illegal highs. Some of them are garbage. They are only called legal highs because the Misuse of Drugs Act has not caught up with them. There’s a lively market in these products. A lot of them work on the basis of hype.”

    A soft-spoken man with a forensic eye, Carter is head of the “borderline section” at the Medicines and Healthcare Products Regulatory Agency (MHRA) in Vauxhall, London. The agency’s job is to authorise new medicines and medical devices according to the Medicines Act. It is also responsible for enforcement against counterfeits and other products that do not meet its standards of safety and efficacy. Each year, Carter’s team receives more than a thousand referrals about substances on the edge of the law.

    He peers at the label, rubs the mixture of herbs between his fingers, sniffs deeply and calls it “chocolatey” as though he is sampling a vintage wine. He carefully reads the contents label on the back, which lists a concoction of a dozen exotic plants, and nods in recognition. Last autumn, the MHRA received a referral from the manufacturer concerning Spice.

    The MHRA’s response, citing the main ingredients listed on the packet, concluded: “Baybean is smoked on the Gulf Coast of Mexico as a marijuana substitute; Blue Lotus [flowers] are smoked for a mild sedative effect; Dwarf Skullcap is said to be as potent as marijuana; Indian Warrior [buds] are smoked for their psychoactive effects; Lion’s Tail is good for inducing a deep meditative sleep, calming, relaxing and enhancing dreaming because of its euphoric effect; Maconha Brava dried leaves are smoked by Indians in Brazil as a visionary aide, it is also known as ‘false marijuana’; Pink Lotus has narcotic and euphoric effect; Siberian *Motherwort is commonly used in Brazil and Chiapas [with] the nickname ‘little marijuana’.”
    View attachment 7342
    Officials decided that Spice was subject to the Medicines Act. The MHRA wrote a stern letter back to Psyche Deli, the manufacturer, concluding that it needed to apply for a licence. Most companies the MHRA contacts with similar decisions withdraw their products at this point, but the warning had no effect. Sales continued to grow, and there is little current sign of – or potential for – enforcement.

    “Medicines legislation is not a good tool for trapping substances of abuse,” says Carter. “You have to prove something is a medicine. You’ve got to show that the product is presented by the seller for use in human beings; or that it can modify physiological function. You need decent scientific information on the substances and have to show a significant effect. If it’s not presented as something to be administered in humans but someone takes it, you can’t blame the person marketing it.

    “There’s no claim for treatment or prevention of disease,” he says, turning over the pack in his hands.” The text describes Spice as incense. “It’s difficult to say it’s marketed for administration to human beings. Also, we have not had reports of the effects on public health. Poisons units have not said that the corpses are piled high.”

    The problem, Carter concedes, is that such products fall into a regulatory hole. The herbs cited could have legitimate uses and are not always provided in the form that has hallucinogenic effects. They are not currently included in the periodically updated list of banned narcotic substances in the *Misuse of Drugs Act, supervised by the Home Office.

    But are the contents listed on the Spice label accurate and comprehensive? Do they tally with the high that its users describe? Elizabeth Williamson, professor of pharmacy at the University of Reading, and a specialist in herbal medicines, has never seen Spice before. Sitting in an office piled with papers and decorated with elaborate botanical drawings, she studies the information on the packet with interest. “The people who have done this know the law. None of the herbs are illegal,” she says.

    If there were to be a prosecution, it would be necessary to identify precisely what the product contains. “These things are remarkably expensive and difficult to analyse,” she adds. Herb mixtures contain hundreds of complex chemicals. Unless researchers know precisely what they are looking for – and have the “fingerprint” of the compound that they are trying to find with which to compare their results – it can prove almost impossible to produce the necessary breakdown. Opening a well-thumbed manual, Williamson points to the distinctive pattern of colours and positions on a chromatography chart that indicates cannabis.

    She promises to analyse the contents of the sachet to determine whether they contain any real cannabis, which might explain the reported effects. A few days later, she sends an e-mail. A postgraduate student conducted a spot test, which gave a “faint positive”. Because the test is not entirely specific, she then used the more sophisticated technique of thin-layer chromatography. “There was no sign of any cannabinoids,” she said. Williamson followed up with her own expert examination under the microscope, looking for telltale signs of the cannabis plant. “I couldn’t find any of the features associated with the herb, so I think we can be confident that they don’t contain *cannabis.”


    Holger Rönitz is business development director and co-founder of THC Pharm, a rather unusual pharmaceutical company based in Frankfurt, Germany. In the early 1990s, his business partner had a severe car accident that left him in a wheelchair, and was struck by how many other patients in rehabilitation around him were using cannabis. Tetraplegics, people with multiple sclerosis, those with terminal cancer and others seeking control of pain and spasms turned – often reluctantly – to the weed when prescription drugs failed.

    Until the 1930s, pharmaceutical companies offered cannabis extracts for sale. The 1899 edition of Merck’s Manual lists 50 ailments for which cannabis could be prescribed, from asthma and bronchitis to seasickness and uterine cancer. But then shortages during the second world war, a shift away from natural substances towards inorganic chemistry, public suspicion of mind-changing drugs, and the fact that a naturally occurring plant couldn’t be patented, meant that the companies turned their backs.

    “We knew there was a market and we talked to some of the big companies, but they didn’t want to touch it,” says Rönitz. “There was a stigma.” In response, he helped set up THC Pharm in 1996 as a “patient initiative”. It derived THC, the principal hallucinogenic compound in cannabis, from legal hemp, persuaded doctors to offer it to patients with a long history of chronic pain, and even managed to get a number of Germany’s health insurers to offer reimbursement informally. Rönitz’s organisation is also studying synthetic compounds that can reproduce the plant’s effects.

    In November last year, the Frankfurt drug department approached THC Pharm after local universities failed to identify the compounds in Spice. “We had a hunch,” Rönitz says. By early December, THC Pharm was proved right, finding at least two artificially manufactured chemical substances that had been added to the product’s herbal ingredients. The company’s researchers were able to recognise them because they already had the “fingerprints” of these compounds: both were among dozens of synthetic cannabinoids already described in academic journals, and which THC Pharm had synthesised as it experimented with potential manufactured variants of cannabis. One is called JWH 018; the other CP 47,497.

    John W. Huffman lent his initials to the first compound. A chemistry professor at Clemson University, South Carolina, he first described it in a paper published in 1998. The letters of the second compound stand for Charles Pfizer – the giant US pharmaceutical company that developed this and many similar potential drugs in the 1970s that they then abandoned. “They were looking for analgesics but all they got were extremely potent cannabinoids,” says Huffman.

    He confirms that JWH 018 could prove tempting to manufacturers. It acts as an “antagonist”, triggering the CB1 receptor in the human body that simulates the calming effect of cannabis. It is many times more potent than the natural plant, and will probably remain in the body much longer. Yet because its structure and behaviour is different, it would not be detected in conventional police or workplace urine or blood tests for cannabis. Furthermore, it is cheap and easy to make from widely available raw materials, and involves only a two-step process. “A good chemistry undergraduate could do it,” says Huffman.

    What he doesn’t know is the dangers that his compound could pose to humans, beyond the carcinogenic effect of herbal smoke itself. “We had no idea that anyone would be stupid enough to use it,” he says. “If you want to get high, marijuana is easily available.” One concern is quality. He stresses that synthesising JWH 018 – an amber gel – requires a purification process. Yet since word began to spread on the internet at the end of last year that Spice contained JWH 018, he has been contacted by a number of people describing the versions they have produced as powdery or like black tar. “I have had numerous calls and even more numerous e-mails,” he says. “It is clear that some people did not know what they were doing.”

    Rönitz raises a further worrying issue about the use of JWH 018, that of concentration. “In different packages of Spice, it was between 0.2 and 3 per cent,” he says. “That is like drinking a pint with 4 per cent alcohol content and one with 60 per cent.” Even the weight of the herbs in Spice packets, all nominally 3g, varies widely. “The real issue is that something is being sold without the consumer having any knowledge of what’s in there. It’s a bit like Russian roulette. I’m not a big fan of demonising it but I think it’s a bit scary. Thousands of *people have consumed it,” he says.

    Not all users enthuse about Spice. Posting on The Vaults of Erowid last month, “PippUK” wrote: “I went on to have a full on panic attack, the like of which I have never had before. The paranoid thoughts reached a crescendo of pointless gnashing of what if’s and other self loathing nonsense that seemed to suddenly embody themselves in my minds eye, and my breathing became shallow and fast … my heart beat began to ramp up frighteningly and I could feel the very sudden strong jerks of that poor muscle in my chest. And I felt that each breath was scarcely enough to deliver the oxygen I needed.”

    Les King, the pre-eminent expert on cannabis, remains cautious in his judgment. An adviser to the Home Office who has been instrumental in monitoring and taking action to ban new substances, he unsuccessfully resisted efforts to have cannabis reclassified as Class B (after it was downgraded to Class C in 2004). “Despite all the references on cannabis, there is still no absolute certainty that it leads to schizophrenia, although probably it does,” he says. “There is a danger in driving, and it can leave people disabled mentally for days, so you take decisions you may later regret.”

    Asked about Spice, he says: “This is the first synthetic drug like cannabis. We don’t know the risks. Synthetics were only developed a few years ago, and not much is published on their effects. If it’s interacting with the natural cannabis receptors in the brain, it could cause short-term psychosis, and possible long-term psychotic illness. The government would likely take a precautionary line as it did with cannabis.”

    But official action is slow. Following THC Pharm’s identification of JWH 018 and CP 47,497 – and a third possible compound HU 210, developed at the Hebrew University of Jerusalem – Germany and Austria both banned Spice in January. Elsewhere in Europe, including the UK, it is still not illegal. King describes the current EU regulatory system as a “lumbering giant”, with no likelihood of an EU-wide ban, even if the evidence is strong enough, until at least 2010.

    So what of Spice’s producers? Working largely through intermediaries, online and in person, they give only a website address on their products: The site has now disappeared, but official company records show that Psyche Deli does exist. Its two shareholders and directors are Richard Creswell and Paul Galbraith. The scant and tardy accounts give some idea of the size and growth of the business: assets rose from £65,000 in 2006 to £899,000 in 2007.

    I head up Holloway Road in north London to find the registered office. Behind a security gate in the nondescript two-storey Archway Business Centre, neighbours point to an office without a nameplate. On the door, someone has scrawled “the nanny state says” above a printed No Smoking sign. A woman opens the door and explains she is a friend of Galbraith’s, closing up the office: Psyche Deli has been sold to a Dutch “head shop”, De Sjamaan; the owners have moved to the Netherlands, too.

    As I turn to leave, my eye lights on a pile of boxes. They carry the label “Sumos”. Inside, however, are packs of Spice. On the side of one box is an air waybill showing that the consignment was delivered to Heathrow from Qingdao in China. It looks as though all production takes place in the Far East. On top of another box is a roll of sticky labels for a product called Genie. “Release the magic of the enchanting potpourri aroma,” it reads.

    While the regulators gear up to move against Spice, its purveyors are moving on to the next product, always one step ahead of the law.

    By Andrew Jack
    Published: February 13 2009 16:24
    Financial Times

    Share This Article


  1. dadrone
    Good read - thank you.
  2. wisol
    Yeah, thanks alot. So it looks like spice and spice-alikes are not long for this world then. Roll on the next generation!
  3. dadrone
    Yea... in the USA, you learn to accept the "strike while the iron is hot" mentality. The fun police takes everything and nobody is really sure why...

    It seems marijuana is on a slow road to legalization but too bad it will be sometimes very late or after SWIM's life.
To make a comment simply sign up and become a member!