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Uncorking the muse: Alcohol intoxication facilitates creative problem solving (2012)

Uncorking the muse: Alcohol intoxication facilitates creative problem solving (2012)

  1. Calliope
    Consciousness and Cognition, 2012, Vol.21(1), pp.487-493

    Jarosz, Andrew F. ; Colflesh, Gregory J.H. ; Wiley, Jennifer

    Abstract
    Description: Highlights: We examine the effects of alcohol intoxication on creative problem solving; Sober and intoxicated (BAC=.075) individuals solved Remote Associates Test items; Intoxicated individuals solved more items in a shorter time compared to sober; Intoxicated individuals were more likely to rate their solutions as insightful. That alcohol provides a benefit to creative processes has long been assumed by popular culture, but to date has not been tested. The current experiment tested the effects of moderate alcohol intoxication on a common creative problem solving task, the Remote Associates Test (RAT). Individuals were brought to a blood alcohol content of approximately .075, and, after reaching peak intoxication, completed a battery of RAT items. Intoxicated individuals solved more RAT items, in less time, and were more likely to perceive their solutions as the result of a sudden insight. Results are interpreted from an attentional control perspective.