No, it's not a new flavor from Kraft. An interesting idea came up the other day and I thought I'd share. I did a naphtha/alcohol (lucid and visual method) extraction on 750 Heavenly Blue seeds. (*I should mention that SWIM ended the process with evaporating the alcohol and adding water to collect from the dish.) He then made some lime Jello. The directions on the jello call for one cup of boiling water, mix until disolved, then a cup of cold water. SWIM added the boiling water, mixed, then added half of the cold water. By now, it was lukewarm. Not hot enough to destroy any LSA. So, the extract was added to a couple of small cups of the jello and put into the fridge. The jello wasn't clear green anymore, a bit translucent, but it worked! I didn't personally try it, so I can't comment on any flavor change, but there's always room for Jello.